For You

“Take a bite out of crime” is the motto of what trench coat-wearing “Crime Dog” Explained. In 1980, the Ad Council and the National Crime Prevention Council (NCPC) unveiled McGruff the Crime Dog to the public, promoting the message of "Take A Bite Out Of Crime." Presently, over 93% of children are familiar with this figure who imparts safety advice for both adults and children. Throughout the years, the Crime Prevention initiative has educated individuals of all ages on topics like violence and drug awareness. The public service announcements (PSAs) associated with this campaign have motivated countless individuals to engage in fostering safer and more compassionate communities.