People think beef is manly, and that’s a big problem
The guy in Burger King’s 2006 “Manthem” campaign for the Texas Double Whopper sits in a fancy restaurant and looks at his food. He’s appalled. The portion is tiny, and for some reason, it comes with a pink rosebud on the side. In a feat of utmost masculinity, he starts singing an altered version of Helen Reddy’s “I Am Woman,” boasting that he can’t settle for “chick food” and needs to eat meat.