For You

Nirâs Note:Â This guest post comes fromÂ Marc Abraham, a London-based product manager. In this article, Marc reviews the recently published book Designing for Behavior ChangeÂ by Stephan Wendel. Follow Marc onÂ Twitter. Behavioral economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by peopleâs prior experiences and their environment. A question then arises around what it means to change peopleâs behaviors and how one can design to achieve such change.