There's not much magic in the plotty, reference-heavy Fantastic Beasts sequelFantastic Beasts: The Crimes Of Grindelwald wastes no time at all ushering viewers back into the “Wizarding World” of Harry Potter. Those very words, in fact, appear right on the screen, in big letters, floating into view seconds after the Warner Bros. logo—sheening and monochromatic, to tease the stormier nature of the latest installment—does the same. The welcome mat is a reminder of what this supplemental franchise is ostensibly for: the promise of a longer glimpse beyond the walls of Hogwarts and the scope of one gifted kid’s saga, the opportunity to be transported to new corners (and eras) of a magic society. But the words are also a brand, the name for a whole media empire built atop J.K. Rowling’s kid-lit bestsellers, and The Crimes Of Grindelwald—the second of five planned trips to the pre-Potter timeline—is all about milking that brand for everything it’s worth. It’s less a necessary new chapter in this ongoing story than the movie-shaped equivalent of memorabilia, or maybe just an affordable multiplex alternative to whisking the whole family off to the Wizarding World area of Universal Studios.