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eventbrite.co.ukThe Design Trust online morning workshop: Sell more online this Christmas: Drive traffic + turn 'likes' into sales, Fri 5 OctoberSELL MORE ONLINE THIS CHRISTMAS: How to drive traffic to your site, turn 'likes' into sales & create your own marketing & social media plan MORNING WORKSHOP + COACHING/WEB REVIEW Do you want to get more online sales this Christmas from your own website or Etsy shop? Of course you do! Do you need to get more traffic to your site? The right people that want to buy your gorgeous products? Because you will need visitors before anybody will buy! And then when they are on your site not just to get 'likes' but to get actual sales? ££$$$ Are you fed up with hearing crickets? Frustrated that you aren't getting more sales? It's tough out there right now and a good Christmas period is so important for many creative businesses. A good Christmas can make an awful year so much better! But you can't just sit back and hope that people will find your site ... you need to get pro-active and drive traffic to your site, consistently and creatively! You need to wow your visitors a bit more this year and stay in touch. No, it's not that easy to make selling online work - especially if you have got loads of other jobs on! Do you know what really works to get more online sales? Should you be spending more time on Instagram or FB ads? Or should you be focusing on your keywords and SEO (search engine optimisation e.g how you get found on Google)? Do you know how to turn visitors into buyers? To get them to press that 'buy' button? Stop wasting your time. Start doing the right things to get more online sales this Christmas! WHAT'S THIS "SELL MORE ONLINE THIS CHRISTMAS" WORKSHOP? It's a BRAND NEW WORKSHOP that we have developed because so many of our clients were asking for it! And because we know that you are busy it's a 4-hour session only - from 9.30am - 1.30pm. With loads of practical tips and visual examples that you can implement straight away in your own business. PLUS YOU WILL BE CREATING YOUR OWN MARKETING & SOCIAL MEDIA CHRISTMAS PLAN for online sales during this session, so you are ready to go! But ... this is a full-on session where you actively participate, so don't expect to just relax and get told what to do. This is about creating the right activities and plan for YOU, your products and YOUR clients. You will get practical homework exercises to turn your new knowledge towards more online sales. It's an intensive morning finding out about what works to drive traffic to your site, how to turn visitors into buyers and then you will turn all your ideas into a practical marketing & social media plan to implement in the next few weeks. This session is made up of 3 separate workshops, with breaks in between. We will start the day with ow to drive traffic to your website, covering SEO and keywords, email marketing, social media and traditional marketing. You will learn how to identify good key words to get found, and use them effectively in your product descriptions. We'll share our top tips on how to get your emails opened, read and used. We will show you which social media to use to get more online sales, and how, with great examples too. In the next session we focus on how to turn 'likes' into sales, and what you need to do to get visitors to spend money on your lovely products. Is your website Christmas-ready? In the final session you will start to create your own marketing & social media plan for online Christmas sales. We will give you our top tips on 'hooks' and topics to write about in your emails and social media to attract your clients. You will create a clear plan that minimises stress and maximises online sales. This is a practical workshop, and by the end of this day you'll know what to focus on to drive traffic to your site; how to turn visitors into buyers; and you will be much more focused and calm with the outline of your own marketing and social media plan that you can develop further by yourself. You will feel much more ready to get those online sales this Christmas! During this session you will be DOING, so don't just expect to sit back and listen! You will identify the best key words for your creative products and write a product description that includes them; you will identify 5 specific ideas and headlines for upcoming blog posts or email newsletters; and you will create your own marketing and social media plan for this Christmas. All the sessions will be recorded and you will have access to the recordings and all the presentations via our private online training platform for the next 6 months - so you can watch the audio-visual sessions again if you like (because 'driving traffic isn't just for Christmas ...!). Our private and easy-to-use online site is also the place where you can network with the other participants before and after the live workshop. And ... you can post your additional questions and creative homework here too - a unique opportunity to get written feedback on your product descriptions, blog posts/email ideas, and your marketing & social media plan from Patricia van den Akker, one of the leading business advisers and trainers for creative businesses! We have limited the total amount of participants to 30 so that we can answer your questions throughout the live sessions and also for your homework afterwards. DO YOU WANT MORE SUPPORT? GET A WEB REVIEW + COACHING SESSION! We get it ... you might have more detailed or confidential questions that can't get answered in the workshop. You would like to get more personalised advice and what to do exactly on your site to improve it in time for Christmas. So ... this is a very unique opportunity for you to get a website review + 30min coaching/advice session on Skype this October with Patricia specifically about your website and online sales. Please note that we only are able to offer this to 5 participants because we are very busy too due to our Dream Plan Do book launch in the Autumn. This is a unique opportunity (and only available in October - daytime and evening sessions available) to work directly with Patricia who no longer provides individual coaching and advice sessions. WHO IS THIS WORKSHOP FOR? This workshop is aimed at creative professionals who want to sell more this Christmas. You have already got a website, Etsy shop, Not On The High Street, but you want more sales, orders, and commissions. You are currently not very happy with the amount of online sales you get and you know that with a bit of extra work you can do so much better! You want to know what really works to get more visitors and to get more sales, and you are ready to put in the extra work to make that happen. You are busy with loads of other jobs in the runup to Christmas so you want to get some consolidated time to learn and to plan out your marketing and social media plan, so you will be more effective and efficient, and less headless chicken! This workshop is especially for creative professionals who sell products such as crafts and handmade objects (jewellery, fashion accessories, glass), stationery (post cards, note books), art and prints and other home and giftware. It would also be suitable for commissions, craft workshops and the like. If you want to get more online sales although your products wouldn't really sell more during the Christmas period then you are still very welcome to join us. Although you might have less of a deadline and some of the Christmas themes might not be that appropriate, the techniques and examples on how to drive traffic and turn visitors into buyers, will still apply to you. This workshop is NOT aimed at creatives who are very new and don't have a website yet. Check out our STARTING TO SELL ONLINE WORKSHOP on Wednesday 3 October here. WHO TEACHES THIS WORKSHOP? Patricia van den Akker is the Director of The Design Trust. She has been a creative business adviser, trainer and coach for creative businesses for more than 20 years and has worked with 1,000s of creative businesses at any stage of their career. In March 2018 she was voted the Number One Business Adviser in Design & Branding by Enterprise Nation. This strategic and practical workshop is based on my own experience of launching and growing 4 websites as a creative & social entrepreneur in the last 8 years. My first websites only reached a handful of people (including my mum and probably a cat) each day ... the current The Design Trust website gets over 50,000 visitors each month! Our site ranks for various key words number one on Google too. (and in case you're wondering ... I don't have a very big marketing budget or team either!) We launched our book Dream Plan Do very successfully online - generating £14,000 on Day One of our campaign. I know what it takes to sell online, and no it's not a quick fix but I am happy to share my secrets to help you sell more too. FAQs How much time will I need for this workshop? The workshop is live and takes 4 hours on the day, with various breaks in between. You'll need to sign up for the various sessions and onto our private online training platform previous to the live session, which will take about 20-30min. During the session you will be doing some homework, including identifying your keywords that you then can use to write better product descriptions and pages. You will create a marketing and social media plan, but of course doing the plan is only step one ... step two is executing it! I suggest in general that in the few weeks before Chirstmas 50% of your time should be spend on marketing yourself ... this workshop can really make your time even more effective by focusing on the right things to improve the online opportunity for your clients. This workshop will save you potentially a lot of time, worries and money, and it really is up to you how much time you spend on then driving more traffic to your site, and turn visitors into buyers. What if I can't make it on the day? Joining us live is the best way to make the most of this workshop, as you'll be able to ask questions directly and frankly you will be more engaged and more accountable. But all sessions will be recorded and are available from our private online training platform afterwards for up to 6 months so you can do the workshop at your own pace. Many of our online clients tell us also how useful it is to join live or to watch them all first, and then to go back at slower speed and write down their detailed actions and to create a plan for themselves. What if I am a very new business? Or haven't started yet? This online workshop is aimed at creatives who have got a website already. If you haven't got a website yet and are interested in Starting To Sell Online then check out our other one-day online workshop below on Wednesday 3 October. How does it this online learning work? This is an online workshop that you join from your own computer at home or in your studio. Anywhere in the UK or abroad. When you register and pay for this workshop you will get a confirmation email. A couple of days before the live session you will get an email with important information about how to sign up for Ruzuku, our online training platform where you will find all the webinars and recordings, and for the webinar sessions on GoToWebinar. You will need to sign up for each of the sessions individually. You will get a confirmation email immediately and then when the live sessions is about to start you click on the link in the email to connect.. You will be asked to download some software and it takes a couple of minutes to connect the very first time so make sure you are there in time. When I start broadcasting the session live you will be able to hear me and you will see the presentation on the screen of your own computer. You will be communicating with Patricia directly through a text option, and during the Q&A it's possible that some participants are able to speak directly with Patricia and the other participants too (all voluntary!). After the live session all the recordings, presentations and homework exercises will be posted on our private online training platform and will be accessble for the next 6 months. In the last 5 years we have worked with 1,000s of creative businesses (including many technophobes!) who have said how easy it was, and that they can learn from the comfort of their own live or workspace! What equipment do I need? This is an online workshop and you will need a fairly uptodate computer (PC or Apple) or laptop with reliable wifi/broadband. For the 5 sessions in this workshop we use a software called GoToWebinar and you can check here if your computer set up is suitable. You do not need a cadcam, microphone or headset. You can also join us with a table (Ipad etc) but some of the older models do not allow to send text messages to me during the session, which makes it hard for you to communicate with us. We strongly recommend that you use a computer or laptop. How will the webreview and coaching work? If you are interested in getting more detailed feedback from Patricia then you can now book a 121 advice session with her in October. We have limited space, so book early to avoid disappointment! After the workshop we will get in touch with you with various dates and times (during the day and evening) throughout October that you can book. In advance of this meeting we will ask you various questions about your current website and your challenges, so that we know more about you and your business. Patricia will review your website prior to your 30min session, and she will share her advice with you during this session. You will also be able to aks additional questions about your website and discuss in more detail. We will be using a software called ZOOM (similear to Skype) for these sessions so you will be able to see Patricia and go through your website too). Once a session is booked in the diary it's not possible to change the date or time, unless in emergency cases. What if I am not a creative business? The Design Trust is an online business school for designers and makers - that's what we specialise in! We work especially with creative product-based businesses, crafts people, designer makers, stationery & print, giftware and homewares, visual artists and the like. We also regularly get event organisers, curators, shops & galleries and creative event organisers. We have also worked with creative food and some cosmetics businesses and some fashion businesses. But this workshop is very much aimed at that kind of businesses and if your business isn't creative in that sense then I would not recommend it for you. If you have got any questions then do get in touch with us on firstname.lastname@example.org What if I am not based in the UK? We love welcoming creative professionals from across the world! The Design Trust very regularly works with creatives from USA & Canada, across Europe and all the way to Australia and New Zealand. This workshop is accessible to you as it is online. However depending on your time zone you might need to get up early (USA/Canada) or stay up late (Australia). Or you can decide to join us for only a part of the session. The workshop starts at 9.30am and finishes at 1.30pm (UK London time). And ... if you are a registered business with a VAT number in the EU (not UK) then you won't be charged 20% VAT due to the reverse charge option. So this event will be cheaper for you. If English is not your first language then don't worry. Patricia is Dutch and English is her second language, so we will use easier to understand language. During the workshop you won't be speaking but you will be able to write your answers to questions that only Patricia will see. And she is very symphathetic to any grammatical errors! What if we want to join with a couple of people? If you purchase this course then it's purely for your own business. If you work in a partnership then it's not a problem at all to share this with other people in your business who work for you. But please do not share this course with others outside of your business. We are a very small business ourselves and we do ask you to be aware that this is our copyrighted course that is for your own personal use only, and can't be used to teach others or share with others without our written consent. If you are interested in purchasing this course in bulk for your students or tenants, or you would like me to create a specific online course then do get in touch by email on email@example.com We would be very happy to work with you. Can I pay without using Paypal? YES you can! If you don't have a Paypal account or don't want to pay with Paypal that's not a problem. You still need to click the yellow Paypal icon at the bottom of the registration page, and then on the next page you'll need to click the light blue button 'Pay with Debit or Credit Card' instead of logging in. What's the refund policy? We will give you a full no-squible refund up till 24 hours before the live event. Once the workshop has started we are unable to provide you with a discount. The workshop will be recorded, so if you are unable to join us live you will still be able to access the workshop. Please check in advance if you have the technical ability to join us (see previous question).
theedadvocate.orgPass or Fail: Mentoring To End Social Promotion and Retention - The EdvocateSpread the loveIn this multi-part series, I provide a dissection of the phenomenon of retention and social promotion. Also, I describe the many different methods that would improve student instruction in classrooms and eliminate the need for retention and social promotion if combined effectively. While reading this series, periodically ask yourself this question: Why are educators, parents and the American public complicit in a practice that does demonstrable harm to children and the competitive future of the country? When parents aren’t able to bridge the gap at home when it comes to education, strong mentors can make a difference in how much students learn. …
phys.orgNASA balloon mission captures electric blue cloudsOn the cusp of our atmosphere live a thin group of seasonal electric blue clouds. Forming 50 miles above the poles in summer, these clouds are known as noctilucent clouds or polar mesospheric clouds—PMCs. A recent NASA long-duration balloon mission observed these clouds over the course of five days at their home in the mesosphere. The resulting photos, which scientists have just begun to analyze, will help us better understand turbulence in the atmosphere, as well as in oceans, lakes and other planetary atmospheres, and may even improve weather forecasting.
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