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thedrum.comHouse of Fraser hunts new ad agency - but what will it need after its annus horribilis?House of Fraser has dropped its ad agency 18 Feet & Rising less than a month after it announced a round of store closures as part of its company voluntary arrangement (CVA) insolvency process. With its future hanging in the balance, the retailer’s next choice of agency will likely signify a commitment to either digital, brand, or both.
shop.byrdie.comTrust Us: Sephora's Memorial Day Event Is the Only Beauty Sale Worth Shopping | ShopIt's no secret that Sephora is our one-stop shop for all things beauty, which is why we're taking full advantage of the retailer's Memorial Day sale. From Urban Decay to Boscia, we're fervently restocking our vanities with our favorite makeup, skincare, and hair products. Take advantage of up to 60% off and shop the brands we swear by now.
thetechedvocate.orgThe True Price of Freemium Edtech ProductsSpread the loveFreemium is a Marketing Strategy. If you can remember that simple piece of information, you will successfully negotiate the use of freemium products in the classroom. The vast majority of companies which create and distribute freemium edtech items are FOR-PROFIT BUSINESSES. They are giving you their software to increase sales. A retailer’s dream is to develop a dedicated consumer base who trusts them and is somewhat dependent on them. Freemium products are a great tool for building a following. We all want to find goods and service providers that we trust. Think how committed most of us are …