campaignlive.co.ukThe UK's favourite YouTube ads: Hostelworld wins over Mariah Carey - and viewersHostelworld's ad by Lucky Generals is top of YouTube's April Ad Leaderboard, making it the UK's most popular video ad for the month. The doves-and-diva combo featuring Mariah Carey outshone the competition with its sassy claim that "even divas are believers". See the top 10 below.
campaignlive.co.ukThe Royal Wedding: how brands are getting involved for Prince Harry and Meghan's big dayHis Royal Highness Prince Henry of Wales is getting married. Whether driven by a fascination with royalty, celebrity, or blokes who have been in the Army, there is no shortage of hoopla over Prince Harry getting hitched to American actress Meghan Markle. Campaign takes a closer look at how brands are getting on board another Royal wedding train and will update this story as new campaigns and products are launched.
campaignlive.co.ukDark analytics: it's legal, but is it ethical?The examination of unstructured data to gain insight into the nuances of people's lives operates at the fringes of privacy safeguards, and it's all too easy for brands to step over the line from what's acceptable when targeting consumers to being downright creepy.
campaignlive.co.ukITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban planITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.