The Mind-Hack I Used to Help My Father Lose Weight
A surprising trick I used to help my father lose weight.
Behavior by Design Video
In this post, I share a video of a talk I gave regarding behavior by design. I gave this talk at Innovation Endeavors, an early-stage venture fund.
User Investment: Make Your Users Do the Work
Habit-forming technologies consider user investment in order to create products that users love. By considering user investment, users can keep coming back.
Regret Test: Should You Manipulate Consumer Behavior
What are the ethical responsibilities of companies that are able to manipulate consumer behavior on a massive scale? Did you pass the regret test?
This is Your Brain On Boarding: How to Turn Visitors Into Users
User onboarding is a four-step process to consider in order to create strong user habits. Through onboarding, we can create user behaviors more easily.
Infinite Scroll: The Web’s Slot Machine
The infinite scroll has become a widely adopted design pattern for successful products like Pinterest. Why? It keeps users engaged through variable rewards.
Getting Your Product Into the Habit Zone
Companies utilize the Habit Zone to create user habits and influence user behavior. By creating habits, products become a part of users’ lives and minds.
Mass Persuasion, One User At A Time
Personalized persuasion allows companies to address their customers in ways that best suit them. By doing this, companies give users exactly what they want.
Ways To Get People To Do Things They Don’t Want To Do
Fundamentally, people resist being controlled by other people or other things. However, there are 3 ways to get people to do things they don’t want to do.
How Technology is Like Bug Sex
Supernormal stimuli is metaphorically prevalent in our lives. As technology advances, we constantly want more; but we can fix that with the right approach.
The Truth About Kids and Technology
Dr. Jean Twenge and Nir Eyal discuss kids and technology. How does tech affect children's mental health?
Designing to Reward our Tribal Sides
We are a species that depend on one another. We feel the need for social connectedness and seek out social rewards; more specifically, rewards of the tribe.
What You Don't Know About Human Intuition Can Hurt You
In order to make better decisions, understand the behaviors of others, and build better products, we must identify flaws in our own human intuition.
Why Business is Addicted to Habits
The business models of habit-forming businesses require users to be hooked. Why is it that habit-forming businesses need to build user habits?
2 Companies Hooked Customers Sans Habit-Forming Product
Not every business needs to have habit-forming products. Here's how two companies hooked customers and formed habits with products they rarely used.
The Future is Driven by Interface Changes
Interface changes can radically change user behavior and enable new opportunities. This must be considered when building a new startup or existing business.
Scarcity in Product Design and Product Strategy
Can the scarcity principle change consumer behavior? Read to find examples of how scarcity is applied in product strategy and product design.
"Yes, And": The Two Words that Created a #1 App
"Yes, and" are the only words that matter in improv comedy. However, "Yes, and" can also be applied in software development and working with clients.
Are Companies Too Obsessed With Growth? How to Measure Habits
In order to measure habits effectively, we can analyze the retention rate of users through cohort analysis. We must measure habits to maintain a user base.
Hunting for Habits: Keying in on smart design to make a product irresistible
In this post, Ryan Hoover describes the design decisions and strategies used to build habit-forming products; ones that he has used to design Product Hunt.