Posts from thedrum.com
Brands are finally depicting the reality of motherhood, but it’s time to go furtherFrom breastfeeding to post-partum bodies, maternal mental health to discrimination, 2021 has seen some bold brands finally reflect the realities of motherhood in their advertising. Now it’s time for others to follow suit and execute strategies that will strike the right tone to unlock this demographic’s spending power.
Ad of the Day: Tourism New Zealand welcomes Aussies in hilarious dream adventureWhile New Zealand and Australia have shut themselves off to the rest of the world, back in April it announced plans for a ‘Trans-Tasman bubble’ between the two countries. And so, to encourage movement on this quarantine-free travel route, respective tourist boards got to work.
Creativity is helping Operation Black Vote empower 21st-century civil rights activistsFollowing a hard-hitting awareness campaign from Saatchi & Saatchi designed to get underrepresented voters into voting booths during Thursday’s local elections, non-partisan group Operation Black Vote is leaning on the agency to spread its message far and wide beyond polling day.
Communication and culture are the keys to better mental health in our industryThis week, The Drum released the results of a survey that found the mental health of many marketers had become worse since the onset of the pandemic – and that many thought employers weren’t doing enough to help. Here, Nicky Harris of Nabs discusses what the industry can do to step up.
From foster care to fintech comms: Revolut’s Chad West on turning his life aroundWith nominations for this year's Future 50 currently open, we profile last year's inductees. We catch up with Revolut’s global marketing and comms director Chad West who talks us through the personal and professional problems he has overcome on his journey so far.
‘Cool, dangerous, ethical’: inside Formula E’s campaign to reach its full potentialAs Formula E embarks on its seventh season, the new sport is gearing itself as the future of motorsport. The Drum talks to Formula E and its ad agency Uncommon, who explain how ‘Change Accelerated’ will help the sport reach its full potential.
Overworked marketers and agency staff say employers not doing enough on mental healthThe mental health of workers across the global marketing industry is under severe strain, with heavy workloads to blame, according to a mental health survey that asked readers of The Drum about how their mental health has fared over the course of the pandemic.
So You Want My Job? Xaxis’s Gila Wilensky on riding change and staying saneWelcome to So You Want My Job?, where each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting.
Audi: A Story of Progress by We Are SocialTo introduce the world to the new fully electric Audi Q4 e-tron models, Audi and We Are Social Germany devised 'A Story of Progress'. Seven episodes of video interviews, A Story of Progress features some famous faces who address the question of what their story of progress is, as well as what progress and future orientation means for them.
Consumers itching for holidays and big ticket purchasesFrom a consumer confidence perspective, 2021 has got off to a relatively optimistic start. That’s promising news, given that we’re still digging our way out of a global pandemic. Thanks to the various government-imposed restrictions (including lockdowns and stay-at-home orders of varying durations) and vaccination programmes that are beginning to reach critical mass in many countries, there is finally a light at the end of the tunnel in many regions.
Ad of the day: Burger King uses dark humor to deal with these ‘Confusing Times’Before anyone could really prepare, the pandemic arrived and upended life as we knew it. After 12 long months living in ‘Confusing Times’, Burger King has wonderfully imagined the state of mind felt by many as they try to re-enter ‘normal’ life after this unprecedented captivity.
Improving fan experience at home is key to Overwatch League's 2021 plansThe Covid-19 pandemic continues to impact health and safety guidelines as well as travel and immigration restrictions. The Drum finds out how Overwatch League is working with brands to improve the fan experience at home for their audience.
Ruling the roost: how KFC refused to chicken out of a challengeWith nominations for this year's Future 50 currently open, we profile last year's inductees. 2020 was a tough and transformative year for the fast-food sector, and at KFC UK and Ireland, it was Dhiren Karnani who led the operations team as it drove deeper into food delivery channels when reopening after the first lockdown.
Kids will call the shots in video streaming warsDylan Collins, chief executive of kids digital engagement platform SuperAwesome, reminds us of the influencing power of children – a key audience in the streaming wars that is often overlooked. As part of The Drum’s deep dive into the future of TV, he reflects on the strategies top brands are using to draw in younger viewers and keep them engaged (and their parents paying) in the long-term.
EA Sports and Channel 4: Inspiring the Next Generation of Footballers by Adam&EveDDBThe 2021 winner of Channel 4’s Diversity in Advertising Award is EA Sports’ campaign for Fifa 21, which highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League.