The Martech Show Episode #2: Insights from the CDP WhispererDavid Raab, founder of the CDP Institute, joins us to discuss the results from the latest survey of his members on martech and CDP adoption. A ton of fascinating insights into martech and CDP maturity at companies. Also, there are puppets.
The Martech Show Episode 1: Why So Many Martech Solutions?Inaugural episode of The Martech Show, hosted by Scott Brinker (@chiefmartec). Latest updates to the martech landscape, a model to explain supply-side growth in the martech industry, discussion about growth of specialist apps and consolidation of platforms. Special guest Jeff Eckman of Blue Green and sponsoring guest Anita Brearton of CabinetM.
One CEO’s Winning Mindset Revealed (Episode 21)Frances Quinn is the Founder and CEO of Athena Consulting – she started a business after getting fired. Twice. Starting from humble beginnings, she left school at 16 and set about making her way in the corporate business world. After an 18-year career collecting skills, knowledge, and experience spanning customer service, people leadership, business operations, project leadership, and operational effectiveness, Frances took the leap into entrepreneurship and started her own consulting firm. Over the last 6 years, Frances has focused on driving sustainable growth and building a high-performing team for Athena. Delivering projects that have impacted over 1 million customers, cost savings of over $10 million, and enabled businesses to 10x their growth. Frances and Athena have both been recognised as the Winner of the “Stevie International Business Awards”, and as Finalists in the MyBusiness, Women with Altitude and NSW Chamber of Commerce Awards last year. Throughout Frances’ journey, she has overcome many personal challenges, developing resilience and a personal growth mindset, which have been huge contributors to the success she has achieved. She is currently writing a book called ‘Surrender to Success’ to share the methods she has used to fuel her journey in life and business with highly driven and ambitious humans. What you will learn - The importance of the customer experience for business success - How technology is changing this industry - How the pandemic is accelerating change - The “WOW” framework - How to productize your services - The importance of working on the business instead of in the business - Why you should scale yourself - Why business success is a mind game - The technology tools to use for virtual teams
How to Optimize Your On-Page SEO in Less Than 10 MinutesToday I'm going to teach you how to optimize your on-page SEO in less than 10 minutes. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ MASTERING ON-PAGE SEO (PLAYLIST): On-page and technical SEO Part 1 - SEO Unlocked - Free SEO Course with Neil Patel: https://youtu.be/PXDPqXHLSOY On-page and technical SEO Part 2 - SEO Unlocked - Free SEO Course with Neil Patel: https://youtu.be/utLaKIJKygA Mastering Technical SEO Audits - On-page SEO Part 3 - SEO Unlocked - Free SEO Course with Neil Patel: https://youtu.be/k04rHijEPSw ____________________________________________ So, I want you to first head over to ubersuggest.com or neilpatel.com/ubersuggest, whatever one, and type in your domain name. So, I'm gonna type in Neilpatel.com. And you're going to see a report load. This is typically your traffic analyzer report that shows you your overall organic keywords, your monthly traffic, your domain score, your backlinks. If you have a newer website, you're probably not going to see any data here or here or even any rankings, but I'm not looking for you to look at this report or spend much time on it. Instead, I want you to go into the sidebar and under SEO analyzer, click on site audit. Now I've already ran my site neilpatel.com. As you can see, it was ran recently, and you'll see an on-page SEO score. The higher this number, the better. It goes from zero or one to 100. The organic monthly traffic. Don't worry about this too much because as you get more traffic, your numbers go up, and you as you optimize your site, your numbers will go up. Same with your organic keywords and your backlinks. As you can see here, I scan 150 pages. The tool can scan literally up to 10,000 pages, depending on what kind of account you have, if you're on a premium account. And you'll see the health check of the healthy pages, broken pages, have issues, redirects, blocked. There's some critical errors, some warnings, recommendations. The critical errors tend to be the ones you fix first. And then there's of course your site speed. Try to get into the green area for both of them. So, I want you to scroll down to the critical errors first and click on it. When you click on it, you'll see all the pages that have issues. And whatever they may be, you can just hover over the what is this and how do I fix it, and click on it. And it tells you what issues this is. So, if you look at what is this for low word count, without enough text on a page, Google will have trouble understanding what the content is about. If Google doesn't know what the content is about, it won't be able to rank the content for the search terms you are targeting. By adding more text you are telling Google's crawlers and your end users more about what it is you have to offer. Anything less than a few hundred words is considered thin content and will be nearly impossible to rank for. It doesn't mean it's impossible. I said nearly impossible because for some keywords like how to tie a tie, you don't need a lot of text. Some images, videos that explain how to do it is probably actually better than text. This is the A/B testing calculator. People don't want a lot of words. They just want to figure out which variation of their page when they're running an A/B test to see if which version converts better is winning or losing. Solve the ones where it makes sense, especially when it comes to things like low word count. And as you fix them, what you'll find is by fixing all these little errors, you're going to rank higher and higher over time. And I just want you to go through them, all your SEO issues. And you want to first start with the critical errors. And then after you do those, then go to the warnings, because the warnings don't mean that you have to fix them. Sometimes it makes sense to fix them. Sometimes it doesn't. Recommendations, the least important out of them, but start with critical errors, then warnings. You want to make sure your site speed is in the green area. Talk to your developer. They can help you with it. Or if you want to do it yourself, you can hover over the question marks. It'll tell you what they mean, and then you will work on it. Then the next thing you want to do is after you finish making those fixes, you want to go on the right side, load up this site, audit report, go back to it. And what you'll want to do is hit the recrawl website. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/QpLBzNrzj4c #SEO #NeilPatel #DigitalMarketing
Local SEO Audit: How to Fix Your Google Rankings in 2020Local SEO can sometimes feel trickier than traditional SEO. However, with the right guidance, you can achieve awesome rankings. That's what this new video is all about. I'm going to show you a real local SEO audit we did for a client. In short, I'll walk through each part of the SEO process. It's a deep video, so watch a segment, act on the information, and then watch some more. Here are some of the tools I used throughout training: SEMRush: https://www.gotchseo.com/recommends/sem-rush Surfer: https://www.gotchseo.com/recommends/surfer -- Link Building Techniques: https://youtu.be/XN_a1wHWvJ0 #LocalSEO #SEO
9 Tips to Integrate Organic, Paid, and Content - Whiteboard FridayIf you missed her talk this year at MozCon 2019, here's your chance to make up for it! In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience.
Rise of the Robots: How well can machines measure UX? Search Leeds 2019Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?
Optimising your PPC ads to make the most of Google’s mobile SERP updateGoogle has unveiled a new look for their mobile search results page which puts a website’s branding “front and centre”. Tom Clough, Biddable Media Lead, looks at what impact this could have on the performance of your PPC campaigns and what you need to do to maximise the opportunity.
The Definitive TypeScript HandbookTypeScript is the one of the tools people want to learn most, according to a Stack Overflow Survey [https://insights.stackoverflow.com/survey/2019#most-loved-dreaded-and-wanted] of 90,000 developers. TypeScript has exploded in popularity, community size, and adoption over the past few years. Today, even Facebook's Jest project from Facebook is moving to TypeScript [https://github.com/facebook/jest/pull/7554#issuecomment-454358729]. What Is TypeScript? TypeScript is a statically-typed superse
How I Landed My First Developer Job - What a Crazy JourneyYou read the title right! I was offered a development position with a company and after some negotiating I accepted their very generous offer! I am beyond blown away, excited, happy, and (if I'm being 100% honest) terrified - in a good way though. I'm still in disbelief that this is really happening but ecstatic to start working on production code. I've had a lot of people ask me to distill my journey into an article to share and help others. So, buckle up because here we go. -----------
How to understand Git: an intro to basic commands, tips, and tricksRecently I’ve became a mentor to a colleague of mine. And my mentee has asked me about Git on several occasions. This is for you colleague! P.S. I should have written this article when we started but I hope it will help now! And remember: The best way to learn anything is to do it by yourself! And as my mentor always says to me: Udaraj! Basics So why is Git so important? Let's first start by quoting the first line on Git’s Wikipedia page: > “Git (/ɡɪt/ [https://en.wikipedia.org/wiki/Help:IPA
How one US Army Vet Went From English Major to Full Stack Developer (Podcast)In this week's episode of the freeCodeCamp podcast, Abbey chats with software developer and army veteran Jami Gibbs about her journey into tech. Jami was born and raised in the Chicago area, and her first encounter with programming was in high school. Even though she enjoyed it, she didn't pursue it at the time. While majoring in English in college, she joined the National Guard and did several tours overseas. During her time in the army, she came back to the world of tech and started learni
670+ Free Online Programming & Computer Science Courses You Can Start This AugustSeven years ago, universities like MIT and Stanford first opened up free online courses to the public. Today, close to 1000 schools [https://www.classcentral.com/universities] around the world have created thousands of free online courses, popularly known as Massive Open Online Courses or MOOCs [https://www.classcentral.com/help/moocs]. I’ve compiled this list of 670+ such free online courses that you can start this summer. For this, I leveraged Class Central [https://www.classcentral.com/]’s d3
How to set up your new MacBook for codingI started a new job on Monday (it's going awesome, thanks for asking) and that means a brand new, blank-slate MacBook Pro. Fortunately, I still have my old work computer (my last job maybe wasn't so wonderful, as I had to bring my own every day...). But next time, I'll probably have to turn my new work computer in, so I wanted to create a record of my setup. Maybe it's helpful for others too! By the way, almost all of these programs are F-R-E-E. The Terminal It's absolutely essential to get y
Take your React skills to the next level by building a Todoist cloneIn this intermediate React course from Karl Hadwen, you will learn how to create the popular Todoist application from scratch using React, Custom Hooks, Firebase & the React Testing Library. You will lean how to use SCSS to style the application and how to use the BEM naming methodology. This application is fully responsive. You will see how to use Lighthouse (Chrome extension) to make sure your website is fully accessible by getting all accessibility features integrated into our application.