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Gleb Tsipursky - Making Better Decisions and Fewer Mistakes by Recruitment Now • A podcast on AnchorGleb Tsipursky is the CEO of a consulting, coaching and training firm called Disaster Avoidance Experts. His mission is protecting recruiters from the dangerous judgement errors known as cognitive bias or that “gut” feeling. His newest bestselling book, which we discuss, is called Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. Dr. Tsipursky will be releasing a new book in 2020 called The Blind Spots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. Dr. Tsipursky is a cognitive neuroscientist and behavioural economist and has served for seven years as a professor at the Ohio State University. His thought leadership has been featured in over five hundred articles and interviews across popular media. Dr. Tsipursky completed his PhD in Behavioural Science from the University of North Carolina Chapel Hill, where he studied the intersection of psychology, behavioral economics, cognitive neuroscience and history in business. We start by discussing the reason Gleb got into researching decision making and go on to talk about: The science that doesn’t support gut decisions The five questions to ask yourself to avoid bias Using the Dunning-Kruger effect to your benefit How to take loss aversion into consideration Resources discussed: Never go With Your Gut by Gleb Tsipursky Disaster Avoidance Experts (Gleb's website) If you’re enjoying the podcast, please share it with a fellow recruiter. For more information on Luke Gass and Tim Vanderpyl, you can find us on LinkedIn. www.recruitment-now.com
[Podcast] #385 When to Trust Your Gut with Dr. Gleb TsipurskyIf you’ve found yourself questioning the “go with your gut” advice, perhaps you will be interested to hear more from someone who advises doing just the opposite. I spoke with Dr. Gleb Tsipursky about why his new book, “Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters,” advocates ignoring your natural instincts when it comes to making business decisions. His book is about using cognitive neuroscience and behavioral economics to avoid mistakes in your business. I was especially interested in the idea of cognitive biases, the term for decision errors that are made simply because of how our brains are wired. Here are a few simple thoughts that came out of the conversation: Don’t wait for your gut to tell you when you’re ready - just start the work. Even if it turns out to be bad work, you’re helping yourself develop the habit of exercising your brain and creativity What’s comfortable isn’t necessarily good Our primitive instincts and intuition were not built for our modern environment Dr. Tsipursky’s disaster avoidance expertise has helped him to find counterintuitive techniques that can be used to combat cognitive biases. While all types struggle with them, we focused on several cognitive biases that are common to many creatives. Absence blindness (or what he calls survivorship bias) is one that I was especially curious about. This is the idea that a person is unable to value what they can’t see. What effect does that have on the value of creative work if the client doesn’t understand the process? Dr. Tsipursky shares his personal experience with absence blindness. Not understanding the time and skill that it would take to design a 40-page booklet, he hired a graphic designer at an unrealistically low rate. The quality of the final results matched the price tag. If the graphic design process were valued or better understood, Dr. Tsipursky and his partner may have chosen to pay more for quality work and not have had to spend their own time to redesign it. Want to know more: 1. Listen to the podcast here. http://marketingmentor.libsyn.com/ 2. Find more information about Dr. Tsipursky’s studies, learn about how changing your physical habits can change your mental habits, and many more insights DisasterAvoidanceExperts.com 3. Get the book: Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.
Ep. 29: Never Go With Your Gut, Check Your Cognitive Biases | Dr. Gleb Tsipursky by The Hard Thing Podcast • A podcast on AnchorWelcome back to the 29th episode of the Hard Thing Podcast. Today, I share my conversation with Dr. Gleb Tsipursky. Known as the Disaster Avoidance expert, Gleb has consulted numerous business leaders on how to avoid cognitive biases and make effective business decisions. He also authored the book "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters" (Career Press, 2019). We talk primarily about how to avoid cognitive biases. *** To reach out to Gleb, go to his website and reach out. *** We also talk about our new show sponsor, Audible. They offer over 180,000 different audiobooks you can listen to from your iPhone, Android or any other device. Audible is offering listeners of The Hard Thing Podcast a free Audiobook & a free 30-day trial. Go to audibletrial.com/thehardthingpodcast to get signed up today *** In the show, we also talk about our new affiliate, 1Mission Nutrition. They provide excellent supplements such as protein or green drinks. For listeners of the Hard Thing Podcast, they’ve offered a 10% discount. Just go to http://allegiance.1missionnutrition.com/thehardthingpodcast . *** ACTION ITEMS: Check with your head before going with your gut Ask the Five Questions *** Thank you so much for listening to the podcast. I really appreciate it because I couldn't keep this going without you. Let's go back to the deal I made you earlier. Did you find value from listening to this episode? If yes then: 1. Share the podcast with one person who could really use it. 2. Reach out to me on Facebook and Instagram. Let me know how the podcast is going. 3. Leave a rating and a review. 4. Subscribe to the podcast so you don't miss any episode. We are on Google Play, Apple Podcasts and Spotify. 5.Check out the blog. 6. Support the Podcast. Go to anchor.fm/thehardthing/support and donate to help us make better content. 7. Share our campaign to raise $1k for OUR. Here’s the link: gf.me/u/wat89x 8. Buy one of our Shirts https://www.bonfire.com/store/the-hard-thing-podcast-store/ Again thanks so much for listening, and stay tuned to next week. Keep doing Hard Things, and Keep Overcoming Average.