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@sandeepmallya
Sandeep Mallya
Founder of Startup Cafe Digital (inbound marketing agency) and 99signals.com.
https://www.99signals.com
Ep. #46 - Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast from Marketing MantraListen to Marketing Mantra episodes free, on demand. In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK. Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy. If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion. -=-=-=-=- Resources discussed in the episode: Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/ Jules Dan's website - https://julesdan.com/ (Sign up for his email copywriting course on the home page) Books Jules recommends to hone your storytelling skills Expert Secrets by Russel Brunson - https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585 Stories That Stick by Kindra Hall - https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate-ebook/dp/B07KF2328Z -=-=-=-=- More resources for entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.
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Ep. #45 - Top 3 Must-Watch Movies for Entrepreneurs by Marketing Mantra • A podcast on AnchorIn this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/). -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
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Ep. #44 - The Entrepreneur's Guide to Writing a Book w/ Michelle Vandepas from GracePoint Matrix Publishing from Marketing MantraListen to Marketing Mantra episodes free, on demand. In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. She has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she is going to be featured in an upcoming documentary called “Wisdom from Thought Leaders" alongside the Dalai Lama and Sting. She is also an esteemed TEDx speaker and TEDx Speaker Coach. You will find lots of great information in this episode, including different ways you can publish your first book and the mistakes first-time authors should be avoiding. Michelle also reveals some of the basic things first-time authors should know before they write and publish their first book. You can learn more about Michelle at MichelleVandepas.com and you can also visit her publishing website, GracePoint Matrix Publishing. And finally, you can watch her TEDx video on procrastination which I highly recommend. -=-=-=-=- Resources discussed in the episode: GracePoint Matrix Publishing - https://gracepointmatrix.com/publishing/ About Michelle Vandepas - https://michellevandepas.com/ Michelle's TEDx Talk - "In Honor of Procrastination" - https://www.youtube.com/watch?v=HeXyOJgAaEk -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.
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Ep. #43 - Grow Your Business with Machine Learning: An Interview with John Wall, co-host of Marketing Over Coffee Podcast from Marketing MantraListen to Marketing Mantra episodes free, on demand. In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others. John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights. At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange. PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below. -=-=-=-=- Time-stamped show notes: [00:29] Introduction [02:08] John Wall talks about his podcast Marketing Over Coffee [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience [05:49] How entrepreneurs can use machine learning and AI to grow their business [08:48] Is AI industry-agnostic? [10:07] How machine learning is impacting SEO [15:40] SEO tools John recommends to marketers [18:08] Social media trends for 2020 [26:03] The biggest mistake most entrepreneurs make [28:58] 3 books John recommends to entrepreneurs Resources discussed in the episode: Marketing Over Coffee Podcast - https://www.marketingovercoffee.com/ Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/ 3 books John Wall recommends to entrepreneurs: Start With Why by Simon Sinek The Dip by Seth Godin Traction by Justin Mares and Gabriel Weinberg -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.
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Social Snap Review & Walkthrough: Add Social Share Buttons to Your WordPress Site [AppSumo Deal]Social Snap is a WordPress plugin that lets you easily customize the style, color, and animations of over 30 social network buttons for your site. For a limited time, you can get lifetime access to Social Snap on AppSumo for just $39: https://www.99signals.com/go/social-snap In this Social Snap review and walkthrough, I’ll explain Social Snap’s key features and show you how to add social share buttons and other social media marketing functionalities to the pages on your WordPress site. Click here to get lifetime access to Social Snap: https://www.99signals.com/go/social-snap More awesome AppSumo lifetime deals here: https://www.99signals.com/appsumo-deals/ -=-=-=-=- Here's a breakdown of this video for you: 0:07 - Introduction to Social Snap 0:46 - How Social Snap is different from other WordPress Social Share plugins 1:12 - About the AppSumo lifetime deal on Social Snap 5:04 - Social Snap Walkthrough 5:40 - How to activate Social Snap’s agency license 6:20 - Setting up social sharing via Social Snap 7:10 - How to add social share buttons to your WordPress site via Social Snap’s floating sidebar 8:55 - Additional social media features 10:43 - How to show/hide social share buttons on mobile devices 13:00 - Advanced Social Snap features Get lifetime access to Social Snap: https://www.99signals.com/go/social-snap -=-=-=-=- What is Social Snap? Social Snap is a WordPress plugin that lets you easily customize the style, color, and animations of over 30 social network buttons for your site. Social Snap includes 30+ social networks & apps to choose from, allowing your visitors to share your content through their favorite app or network. Learn more about Social Snap here: https://www.99signals.com/go/social-snap -=-=-=-=- Affiliate Disclaimer: A few links featured in the description of this video are affiliate links. This means if you click on the link and purchase the product/service, I'll receive receive an affiliate commission. I was not paid to do this review; the opinions stated in this video are my own. Please visit https://www.99signals.com/reviews for more in-depth reviews on SEO, blogging, and marketing tools. -=-=-=-=- Subscribe to this YouTube channel: https://www.youtube.com/c/99signals Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. #SocialSnap #SocialMediaMarketing #AppSumo
SendFox Review & Tutorial - Beginner-Friendly Email Marketing Tool (+ AppSumo Lifetime Deal)SendFox is an email marketing tool designed specifically for content creators. For a limited time, you can get lifetime access to SendFox on AppSumo for just $49: https://www.99signals.com/go/sendfox/ In this SendFox review and tutorial, I help you decide whether SendFox is an email marketing tool worth investing in. I’ll explain some of its key features, including email automation, integrated RSS feed functionality, contact management, and more. SendFox is a part of the Sumo family, which includes online marketing tools such as KingSumo, AppSumo, and Sumo. Click here to get lifetime access to SendFox: https://www.99signals.com/go/sendfox/ -=-=-=-=- Here's a breakdown of this video for you: 0:17 - What is SendFox 0:35 - About the AppSumo lifetime deal on SendFox 1:40 - Is SendFox a good alternative to Mailchimp or ConvertKit? 3:55 - SendFox Walkthrough 4:41 - Uploading a list on SendFox/auto-importing a list from Mailchimp 6:29 - Email list management: How SendFox treats unsubscribes 9:01 - Composing an email on SendFox 12:04 - Email automation on SendFox 15:40 - SendFox’s integrated RSS feed functionality Get lifetime access to SendFox: https://www.99signals.com/go/sendfox/ -=-=-=-=- What is SendFox? SendFox is an email marketing tool designed specifically for content creators that lets you compose and send unlimited customized emails. With SendFox, you can create, schedule, and automate unlimited customized emails, without breaking the bank. SendFox combines automation and customization to help you create simple, beautiful, and effective emails. Learn more about SendFox here: https://www.99signals.com/go/shorby -=-=-=-=- Affiliate Disclaimer: A few links featured in the description of this video are affiliate links. This means if you click on the link and purchase the product/service, I'll receive receive an affiliate commission. I was not paid to do this review; the opinions stated in this video are my own. Please visit https://www.99signals.com/reviews for more in-depth reviews on SEO, blogging, and marketing tools. -=-=-=-=- Subscribe to this YouTube channel: https://www.youtube.com/c/99signals Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. #SendFox #AppSumo #EmailMarketing
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Social Champ Review & Tutorial - Social Media Scheduling Tool (PitchGround Lifetime Deal)Social Champ is a results-driven social media management tool for scheduling posts, analyzing performance, and content marketing. For a limited time, you can get lifetime access to Social Champ for just $49: https://www.99signals.com/go/socialchamp [Affiliate Link] You can visit PitchGround to check out all the live deals: https://www.99signals.com/go/pitchground; or check out this list of the best deals they are offering this month: https://www.99signals.com/pitchground-deals/ Typically, Social Champ’s Professional plan would cost you $120/year, but with PitchGround, you can get lifetime access to the same plan for just $49. In this Social Champ review and tutorial, I’ll explain some of its key functionalities and features, including posting and scheduling, autoposting via RSS feed, repeat post option, and more; and I help you decide whether Social Champ is worth investing in. Click here to get lifetime access to Social Champ: https://www.99signals.com/go/socialchamp Here are some of the best deals PitchGround if offering this month: https://www.99signals.com/pitchground-deals/ -=-=-=-=- Here's a breakdown of this video for you: 0:20 - About PitchGround 1:13 - What is Social Champ? 3:45 - Social Champ Walkthrough Get lifetime access to Social Champ: https://www.99signals.com/go/socialchamp You can also check out this list of 10 best social media scheduling tools: https://www.99signals.com/best-social-media-scheduling-tools/ -=-=-=-=- Affiliate Disclaimer: A few links featured in the description of this video are affiliate links. This means if you click on the link and purchase the product/service, I'll receive receive an affiliate commission. I was not paid to do this review; the opinions stated in this video are my own. Please visit https://www.99signals.com/reviews for more in-depth reviews on SEO, blogging, and marketing tools. -=-=-=-=- Subscribe to this YouTube channel: https://www.youtube.com/c/99signals Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. #SocialChamp #PitchGround #LifetimeDeal
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Ep. #28 - Daniel Daines-Hutt Interview: The Art of Paid Content Promotion - Marketing MantraIn this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. The theme of this episode is "The Art of Paid Content Promotion." If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode: The need for paid content promotion Understanding what you can spend Researching your audience Writing ad copy Designing ads Testing ads until profitable I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/ Growth Hackers - https://growthhackers.com/posts -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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Ep. #29 - Matthew Woodward Interview: 3 Effective Link Building Strategies (That Anyone Can Use) - Marketing MantraIn this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings. His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he started blogging in 2012. Since starting his blog, Matthew has helped thousands of people reach new levels of success. All of his content is focused on helping you to either increase your traffic or increase your profits which has led him to pick up a range of awards and develop an enthusiastic following. In this episode, we’ll be talking about SEO in general and link building in particular. Matthew will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies. So sit back and enjoy this episode, and be sure to take notes. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: Matthew Woodward's blog - https://www.matthewwoodward.co.uk/ [Download Matthew's 2x intelligent spreadsheets to steal your competitors' SEO strategy] [Blog Post] How to Steal Your Link Building Strategy - https://www.matthewwoodward.co.uk/steal-link-building-strategy/ Matthew Woodward's SEO Resources - https://www.matthewwoodward.co.uk/seo/ Matthew Woodward's YouTube Channel - https://www.youtube.com/user/mattwoodwarduk Matthew's SEO Agency - https://www.searchlogistics.com/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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