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@whowhatwear
Who What Wear
Your download on what matters in fashion.
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whowhatwear.com
4 Retinol Myths You Should Probably Erase From Your Mind
Retinol is a powerful skincare product that promotes healthier skin. Dermatologists explain retinol benefits and why you should add it to your routine.
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This Luxurious Face Cream Is Just What My Winter Skin Needed—Here's Why
Since adding the new StriVectin Wrinkle Recode™ Moisture Rich Barrier Cream to her routine, one editor's skin has improved. Read the story for her review.
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Thirteen Lune Is the Chicest New Beauty Retailer—Here's What We're Ordering
Meet Thirteen Lune, a new e-commerce destination dedicated to luxe beauty brands created by Black and Brown founders. Read on for our shopping list.
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I'm a 56-Year-Old New Yorker, and I Know These Basics Will Be a Hit This Year
We're showcasing the basics a 56-year-old New Yorker thinks will be popular in 2021.
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whowhatwear.com
A Former Barneys Design Director Told Me Which Trends to Buy and Skip This Year
Erica Choi told us what's on her shopping list and what items she's skipping this year. Shop her picks here.
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9 Outdated Spring Fashion Trends and 9 We're Wearing Instead
Our editors are weighing in about the outdates spring fashion trends they're skipping in 2021 and the ones they're wearing instead.
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The "Ugly" Trend I'm Borrowing From Grandpas Everywhere
Yep, the slouchy pants trend is officially taking over this spring. Here's how to wear it.
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whowhatwear.com
I Let My Husband Help Me Clean Out My Closet—Here’s What We Said "See Ya" To
My husband helped me clean out my closet and we both lived to tell about it—here's how it went.
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According to Our Editors, 2021 Is All About These 11 Brands
Our editors rounded up 11 fashion brands they think are going to be big in 2021.
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Haters Will Say These Amazon Items Are Ugly, But I Think They Are Perfect
Shop the 26 trendy Amazon finds this editor is backing regardless of their polarizing properties.
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This Risqué New Trend Is Unpractical (No Underwear, No Bra), But I Still Love It
Discover the new revealing keyhole trend everyone from celebrities to influencers is already in love with.
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whowhatwear.com
Katie Holmes Just Sold 2021's Anti–Skinny Jean Trend to Me
You'll want to shelve your skinny jeans this year, thanks to Katie Holmes's latest looks. See the actress embrace wide-leg and straight-leg jeans here.
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My 52-Year-Old Mom Always Steals My Clothes–Here Are 7 Buys She's Yet To Return
It's not unusual for my 52 year old mother to raid my closet for the latest trends. Here are the 7 trendy buys she can't get enough of.
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whowhatwear.com
25 Makeup Products That Really Won't Smudge Under Your Face Mask
Nobody wants their makeup to smudge on the inside of their face mask. Read the story for 25 of the best smudge-proof makeup products according to experts.
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The 4 Harmful Ingredients You Want to Avoid in Lip Balms
The best natural lip balms are moisturizing but don't contain the harmful ingredients found in regular versions. Take a look at our favorite picks.
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These Are the Chicest Fashion Items on Amazon, and They'll Probably Sell Out
We're showcasing the chicest and most versatile fashion items you can buy on Amazon.
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whowhatwear.com
I Frequent the Nordstrom Sale Section Often—Here's What to Buy Right Now
We're showcasing the chicest items to buy from Nordstrom's big winter sale.
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whowhatwear.com
Calling It: Everyone Will Be Wearing These Shoes for the Next 6 Months
The best mules have landed, and we're obsessed. From flats to sandals and kitten heels, here are the mules you need to shop ASAP.
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The 8 Key Items to Look On-Trend This Spring
If you're looking to update your wardrobe for the spring season ahead, take a look at the 7 key items that will have you looking wholly on trend.
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The "Boring" Basic You'll Find Celebs, Fashion People, and Me Wearing
When it comes to wardrobe essentials, basic turtlenecks are a must-own piece. Here's why.
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Louis Vuitton, The Row, and Balenciaga Agree—This Is a Must-Buy Spring Basic
One of the biggest trends of the S/S 21 runways? Oversize button-down tops.
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Calling It: These 10 Emerging Brands Will Have a Major Glow Up in 2021
Discover the 10 emerging fashion brands that I'm predicting will have a major glow up in 2021. Then, shop my picks from each label.
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These 30 New Zara Items Are So Good, There's No Way They'll Be in Stock For Long
Shop the best new Zara items including knits, outerwear, fresh trends, and more.
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7 Shoe Styles That Always Make My Dresses Feel Ten Times Cooler
Dresses might be an easy outfit option but it can be tricky to find a shoe style that works best. Here are the best styles to wear that aren't high heels.
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whowhatwear.com
Plastic Surgeons, Derms, and Facialists Predict the Biggest 2021 Skincare Trends
We asked plastic surgeons, dermatologists, and a facialist to give us the 411 on 2021's biggest upcoming skincare trends. Read on for their predictions.
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Not Kidding: This $15 Cleanser Gave Us Baby-Soft Skin in Two Minutes Flat
Our editors reviewed Versed's newest launch, the Gently Cycle Milky Cleanser. Click here for our honest thoughts and the before and afters.
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Dua Lipa's Hip-Baring G-String Dress Is So Good It's Almost Unreal
See Dua Lipa's G-string dress from every angle and shop the cutout trend for yourself.
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whowhatwear.com
Katie Holmes Wore the Basic Trend That Came Out of Nowhere
Katie Holmes wore the functional winter basic that's become a major trend. Shop it here.
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It's Time to Replace Your Neutrals With These 16 Bright Pieces
Shop the bright pieces our editor suggests adding to your closet this winter.
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J.Lo and SJP Are Suddenly Making This Controversial Sweatpants Trend a Thing
Ready for a sweatpants update? Jennifer Lopez and Sarah Jessica Parker are here with a new trend. See the photographic evidence here.
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I Rebuilt My Entire Underwear Collection–Here Are The Pairs I’m Buying
It's time to replace that underwear you've had for over a decade. Here are the best underwear essentials for rebuilding your panty collection from scratch.
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Sorry, But These 6 Basics Are Officially Over
Find out which outdated basics are expiring in 2021 and which are the fresher versions replacing them.
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These 21 Stunning Eye Makeup Looks Live in My Head Rent-Free
It's time to up your eye makeup game. Here, find 21 editor-approved blue eye-shadow looks you'll want to try ASAP.
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I'm a Nordstrom Designer, and I Think These 2021 Items Will Be Most Popular
We're showcasing the fashion items a Nordstrom designer thinks will be popular in 2021.
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I Used To Weight Lift 5 Days A Week—These Affordable Sports Bras Are The GOAT
We've rounded up the best cheap sports bras that don't skip on support or style. Click to shop all of our favorites.
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I Stopped Wearing Jewelry During Quarantine—Here's How I Got My Sparkle Back
Feeling stuck in a WFH style rut? Here are a few ways to get excited to wear your jewelry more often and add a little sparkle to your next Zoom call.
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The Verdict is In: These Are The Only 2021 Spring Trends Worth Adopting
We spoke with real women to weigh in on the best spring fashion trends 2021. See which trends made the cut...
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How to Achieve Effortless French-Girl Hair, According to a Parisian Stylist
Want to achieve effortless French-girl hair? Here are five french haircuts to ask your stylist to nail the look.
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Every Juicy, Shimmer-Dusted Beauty Detail From Christian Serratos's Cover Shoot
Get a behind the scenes look at our January cover shoot with Christian Serratos. Click here for the complete beauty breakdown and how you can re-create it.
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My Roommates and I Go Crazy for Home Décor—Here's What We're Eyeing at Nordstrom
Shop all of our editor's favorite home décor finds from Nordstrom's collection.
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These Are the Comfiest and Chicest Items You Can Buy at Zara Right Now
We're showcasing the most comfortable and chicest items you can buy at Zara.
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New Spring Arrivals Are Coming in Quick—These Are the 31 I'm Losing It Over
Spring shopping is starting up again. Here are the best pieces to start with.
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The 2021 Starter Pack: Everything You Need for a Complete Wardrobe Refresh
Shop every trendy and practical item you'll need for a year of style and comfort.
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Emma Roberts Just Revealed Her Baby's Adorable Name and First Photo
Emma Roberts just gave birth to her first child. See the very first photo and find out if it's a boy or a girl.
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Low-Rise Pants Have Entered the Chat: 12 Looks I Don't Completely Hate
Ready or not, low-rise pants are making a comeback in 2021. From the runway to Instagram, see the looks we're surprisingly into.
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We Tried the New Minimalist Makeup Line That Finally Checks Every Single Box
We're celebrating the launch of Merit, a clean, minimalist makeup brand. Click here for our reviews and to see what the products look like on.
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I'm 54 and Work in Fashion—This Is My 2021 Capsule Wardrobe
We're showcasing the 2021 capsule wardrobe a woman over 50 will swear by this year.
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These Will Be the Most Popular Skirt Trends of 2021
Looking for a new skirt to wear this spring? Take a peek at the biggest skirt trends of the season and shop our favorites.
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Sorry to All My Jeans, I'm Preferring These High Waisted Wide Leg Pants Instead
We rounded up 4 styles of high waisted wide leg pants we're loving along with 24 pairs you can shop.
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42 Things Worth Buying From Shopbop, Nordstrom, and Net-a-Porter Right Now
Discover the best items to shop from Shopbop, Nordstrom, and Net-a-Porter, according to one of our editors.
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